The percentage of people that name a given brand first is known as:
A) top-of-the-mind awareness.
B) top-brand awareness.
C) memory dominance.
D) brand salience.
E) None of the above.

Question

Quizplus · Accepted Answer

Top-of-the-mind awareness refers to the first brand that comes to a consumer's mind when they think about a particular industry or category. This indicates a strong presence in the consumer's memory and is a key measure of brand strength.

The Percentage of People That Name a Given Brand First