A consumer that uses eye drops to relieve his burning eyes is expecting to receive:
A) positive reinforcement
B) negative reinforcement
C) punishment
D) None of the above.

Question

Quizplus · Accepted Answer

Negative reinforcement occurs when a behavior results in the removal of an unpleasant stimulus, thereby increasing the likelihood of that behavior in the future. In this case, using eye drops removes the discomfort of burning eyes, which is an unpleasant stimulus, thus it is an example of negative reinforcement.

A Consumer That Uses Eye Drops to Relieve His Burning