In a classic study illustrating how expectation may color the interpretation of the consumption experience, when the consumed brands were ____, consumers ____ differentiate between the brands. But when the consumed brands were ____, consumers ____ differentiate between the brands.
A) labeled; did; unlabeled; did not
B) labeled; did not; unlabeled; did
C) expensive; did not; inexpensive; did
D) expensive; did; inexpensive; did not
E) None of the above.

Question

Quizplus · Accepted Answer

When brands were labeled, consumers' expectations influenced their perceptions, allowing them to differentiate between the brands. However, when brands were unlabeled, and thus expectations were minimized, consumers could not differentiate between them as easily.

In a Classic Study Illustrating How Expectation May Color the Interpretation