It is the actual prices charged by a retailer, not the prices perceived by consumers, that ultimately determines whether or not consumers will patronize the retailer.

Question

Quizplus · Accepted Answer

Consumer perception of prices plays a crucial role in their decision to patronize a retailer, as it affects their perceived value and satisfaction. If consumers perceive prices as too high, even if they are competitive, they may choose not to shop there.

It Is the Actual Prices Charged by a Retailer, Not