The importance of price as a determinant of store patronage varies by type of product.

Name: The importance of price as a determinant of store patronage varies by type of product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The importance of price in influencing store choice varies depending on the type of product being purchased. For essential or commodity items, price may be a primary factor, while for luxury or specialty items, other factors such as quality, brand, and shopping experience may play a more significant role.

The Importance of Price as a Determinant of Store Patronage