When consumers are asked to quickly name the first store or brand that comes to mind for specific attributes they are making a top-of-the-mind response.

Name: When consumers are asked to quickly name the first store or brand that comes to mind for specific attributes they are making a top-of-the-mind response.
Brand: Quizplus
Rating: 4.7 (41 reviews)

Question

Quizplus · Accepted Answer

Top-of-the-mind response refers to the first brand or store that consumers recall when asked about a specific category or attribute, indicating strong brand association and awareness.

When Consumers Are Asked to Quickly Name the First Store