Retailers have discovered that promoting shopping as a fun experience is the most effective strategy for all types of consumer segments.
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Q9: Studies of impulse buying indicate consumers use
Q10: Shoppers often use product displays and materials
Q11: When and if purchase occurs is affected
Q12: Marketers often prefer consumers to use credit
Q13: Most consumers don't like to shop and
Q15: Internet retailing should be more successful attracting
Q16: Consumers usually know all the facts concerning
Q17: Consumers' overall perception of a store is
Q18: When consumers are asked to quickly name
Q19: Store personality is best described as the
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