Piecemeal processing normally involves constructing an evaluation of a product by adding together bits and pieces of information.
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Q30: When choosing between two or more familiar
Q31: Under categorization processing, the evaluation of a
Q32: When a consumer uses a piecemeal process,
Q33: Brand extensions are one way companies use
Q34: There is an inverted-U relationship between a
Q36: The importance consumers place on brand names
Q37: "Noncomparable"
alternatives may require the consumer to use
Q38: Judgments about choice alternatives can depend on
Q39: Cutoffs are an important part of the
Q40: Noncompensatory evaluation strategies are characterized by the
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