Judgments about choice alternatives can depend on the presence or absence of certain cues or signals, such as price, brand name or warranty.

Name: Judgments about choice alternatives can depend on the presence or absence of certain cues or signals, such as price, brand name or warranty.
Brand: Quizplus
Rating: 4.8 (27 reviews)

Question

Quizplus · Accepted Answer

This phenomenon is known as the "context effect," where the context or presentation of choices, including cues like price, brand name, or warranty, can significantly influence consumer judgments and decisions.

Judgments About Choice Alternatives Can Depend on the Presence or Absence