Consumers are more likely to search when they:
A) perceive the decision as high in risk.
B) are satisfied with their prior choices in the product category.
C) perceive the benefits of search to outweigh the costs of search.
D) A and C
E) A, B, and C

Question

Quizplus · Accepted Answer

Consumers are more likely to engage in search behavior when they perceive the decision as high in risk (A) and when they perceive the benefits of search to outweigh the costs of search (C). Satisfaction with prior choices (B) typically reduces the likelihood of search.

Consumers Are More Likely to Search When They