Consumers are most likely to rely on internal search when:
A) they are first time buyers
B) a long time has passed since the last time a purchase decision in the product category was made
C) they are satisfied with the results of previous buying activities
D) B and C
E) A, B, and C

Question

Quizplus · Accepted Answer

Consumers rely on internal search when they are satisfied with previous purchases, as they draw on their own experiences and knowledge.

Consumers Are Most Likely to Rely on Internal Search When