Businesses are able to encourage need recognition by:
A) changing consumers' desired states
B) changing consumers' perceptions of their actual states
C) reminding consumers of their needs
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Businesses can encourage need recognition through various strategies, including changing consumers' desired states, altering their perceptions of their actual states, and reminding them of their needs. These tactics help create or amplify a perceived gap between a consumer's current state and where they ideally want to be, motivating them to make a purchase to fill that gap.

Businesses Are Able to Encourage Need Recognition By