Suppose an orange grower association sponsored an advertising campaign that emphasized nutritional advantages of regularly consuming some form of orange juice. This campaign is attempting to elicit ____ need recognition by changing consumers' ____ states.
A) selective; actual
B) selective; desired
C) generic; actual
D) generic; desired
E) None of the above.

Question

Quizplus · Accepted Answer

The campaign aims to create a general need for orange juice by highlighting its nutritional benefits, thus changing consumers' desired states to include regular consumption of orange juice.

Suppose an Orange Grower Association Sponsored an Advertising Campaign That