In this evaluation strategy, cutoffs are established for each salient attribute. Each brand is compared, one at a time against this set of cutoffs.
A) Lexicographic
B) Simple additive
C) Conjunctive
D) Elimination by aspects
E) Compensatory

Question

Quizplus · Accepted Answer

The conjunctive evaluation strategy involves setting minimum cutoffs for each attribute that a product, service, or brand must meet. Brands are evaluated one at a time against these minimum standards, and any that do not meet all the cutoffs are eliminated from consideration.

In This Evaluation Strategy, Cutoffs Are Established for Each Salient