Under this evaluation strategy, the consumer simply counts or adds the number times each alternative is judged favorably in terms of the evaluative criteria. The alternative having the larger number of positive attributes is chosen.
A) Lexicographic
B) Conjunctive
C) Elimination by aspects
D) Simple additive
E) Weighted additive

Question

Quizplus · Accepted Answer

This description matches the Simple Additive evaluation strategy, where consumers add up the number of positive attributes for each option and choose the one with the most favorable attributes.

Under This Evaluation Strategy, the Consumer Simply Counts or Adds