Consumers always use pre-existing evaluations stored in memory to determine their product choices.

Name: Consumers always use pre-existing evaluations stored in memory to determine their product choices.
Brand: Quizplus
Rating: 4.8 (24 reviews)

Question

Quizplus · Accepted Answer

Consumers often use pre-existing evaluations stored in memory, but they can also be influenced by new information, situational factors, and emotional responses at the point of purchase, leading to decisions that may not solely rely on stored evaluations.

Consumers Always Use Pre-Existing Evaluations Stored in Memory to Determine