When retailers achieve equivalence on salient attributes such as price and quality, consumers make choices based on "the details"
such as ambiance or personal attention given to the customer.

Question

Quizplus · Accepted Answer

When retailers offer similar price and quality, consumers often base their decisions on additional factors like store ambiance or the level of personal attention they receive, as these details can significantly enhance the shopping experience.

When Retailers Achieve Equivalence on Salient Attributes Such as Price