Satisfaction occurs when a consumer's experiences do not match his/her expectations.
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Q22: Determinant attributes are those that determine which
Q23: When retailers achieve equivalence on salient attributes
Q24: Sometimes, consumers buy products they didn't intend
Q25: Purchase and consumption always occur simultaneously.
Q26: Consumers may experience a sense of either
Q28: The most important determinant of satisfaction is
Q29: Post-purchase regret or cognitive dissonance occurs when
Q30: Emotions never play a role in consumers'
Q31: The final stage in the CDP model
Q32: Divestment is the final stage in the
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