____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.
A) Culture
B) Social Class
C) Family
D) Personal influence
E) Situational influence

Question

Quizplus · Accepted Answer

Culture is the correct answer because it encompasses the values, ideas, artifacts, and symbols that individuals use to communicate, interpret, and evaluate their roles within society, which directly influences consumer behavior.

____ Is Used in the Study of Consumer Behavior and Refers