Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?
A) limited problem solving
B) midrange problem solving
C) extended problem solving
D) habitual decision making
E) None of the above.

Question

Quizplus · Accepted Answer

Habitual decision making relies on past experience and habits, which a consumer making a purchase in a particular product category for the first time would not have.

Consider the Consumer Making a Purchase Decision in a Particular