The average failure rate of new products launched in the market is about 39 percent.
Correct Answer:
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Q5: Quality, often synonymous with value, is enough
Q6: Other components of value, such as brand,
Q7: Marketing strategy involves the allocation of resources
Q8: Marketing attempts to get consumers to buy
Q9: Most new products are successful.
Q11: Consumer insight refers to the consumer's understanding
Q12: A thorough market analysis includes an examination
Q13: Market segmentation is the process of identifying
Q14: A market segment is a group of
Q15: The ultimate goal of market segmentation is
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