A market segment is a group of consumers with similar needs and behavior that differ from those of the entire mass market.
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Q9: Most new products are successful.
Q10: The average failure rate of new products
Q11: Consumer insight refers to the consumer's understanding
Q12: A thorough market analysis includes an examination
Q13: Market segmentation is the process of identifying
Q15: The ultimate goal of market segmentation is
Q16: The less individualized the product and the
Q17: The opposite of market aggregation is mass
Q18: Mass marketing is more appropriate in industrially
Q19: Mass customization is the customization of goods
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