Many firms are trying to develop relationships with their customers because:
A) people are naturally brand loyal.
B) new customers are very expensive to recruit.
C) doing so makes it easier to retain them.
D) consumer behavior is very difficult to understand.
E) B and C are correct.

Question

Quizplus · Accepted Answer

New customers are indeed expensive to recruit, and developing relationships helps in retaining them, making choices B and C correct.

Many Firms Are Trying to Develop Relationships with Their Customers