Which of the following is NOT an example of nonprice competition?
A) Building an outlet with easy access for potential buyers.
B) Redesigning a product's package to make it more attractive.
C) Buying ads that demonstrate the physical features of the product.
D) Buying ads that state the product is priced lower than rivals' products.

Question

Quizplus · Accepted Answer

Nonprice competition involves strategies that a company uses to sell its goods and services that do not include lowering prices. Examples include improving product quality, design, distribution strategies, and advertising. Option D, which involves advertising a product as being priced lower than rivals', directly relates to competing on price rather than on other attributes or strategies.

Which of the Following Is NOT an Example of Nonprice