Which of the following statements about nonprice competition is true?
A) There is controversy over how much buyers benefit from nonprice competition.
B) Nonprice competition can benefit buyers by giving them a wider variety of products from which to choose.
C) Nonprice competition can hurt buyers by forcing them to pay higher prices than they would if products were not differentiated.
D) All of the above.

Question

Quizplus · Accepted Answer

Nonprice competition involves strategies other than price to attract customers, such as product differentiation, quality, and marketing. All the statements are true: there is debate over its benefits to consumers (A), it can offer consumers more choices (B), and it might lead to higher prices due to product differentiation (C).

Which of the Following Statements About Nonprice Competition Is True