Which statement concerning the competitive advantages of a small firm is NOT correct?
A) Small firms can effectively target underserved market niches.
B) Small firms can effectively emphasize relationship marketing.
C) Small firms should concentrate on economies of scale as a competitive advantage.
D) Small firms can effectively provide superior customer service through such services as delivery and installation.

Question

Quizplus · Accepted Answer

Small firms typically do not have the resources to achieve economies of scale, which is more characteristic of larger firms.

Which Statement Concerning the Competitive Advantages of a Small Firm