The components of the marketing mix need to be coordinated and
A) short term, rather than long term, in orientation.
B) the same for each SBU.
C) inflexible in the face of intensive competition.
D) consistent with the firm's organizational mission.

Question

Quizplus · Accepted Answer

The components of the marketing mix should be consistent with the firm's organizational mission to ensure that all marketing activities align with the overall goals and values of the organization. This alignment helps in creating a coherent marketing strategy that supports the firm's long-term objectives.

The Components of the Marketing Mix Need to Be Coordinated