Which of these is NOT a stage in a good benchmarking process?
A) Researching others' practices and potential partners
B) Lowering marketing costs
C) Identifying best practices
D) Pinpointing improvement areas

Question

Quizplus · Accepted Answer

Lowering marketing costs is not a stage in a good benchmarking process. Benchmarking is the process of comparing one's own performance to that of others in order to identify best practices and improve performance. Lowering marketing costs is a goal that may be achieved through benchmarking, but it is not a stage in the process itself.

Which of These Is NOT a Stage in a Good