Stone Container markets paperboard and packaging products, white paper and pulp products, and wood products. Each product category is used by different markets. It
A) functions as a conglomerate.
B) has precise target markets.
C) has unclear market segments.
D) uses concentrated marketing.

Question

Quizplus · Accepted Answer

Stone Container has precise target markets because each product category is used by different markets, indicating a clear segmentation and targeting strategy.

Stone Container Markets Paperboard and Packaging Products, White Paper and Pulp