Benchmarking, customer satisfaction research, marketing cost analysis, sales analysis, and the marketing audit are all components of
A) regional marketing plans.
B) decentralized marketing plans.
C) marketing plan analysis.
D) exception reporting.

Question

Quizplus · Accepted Answer

These components are part of marketing plan analysis, which involves evaluating various aspects of marketing efforts to improve effectiveness and efficiency.

Benchmarking, Customer Satisfaction Research, Marketing Cost Analysis, Sales Analysis, and the Marketing