It is good for a horizontal marketing audit to precede a vertical audit because a horizontal audit often reveals areas that require further investigation.

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A horizontal marketing audit provides a broad overview of marketing strategies and practices across different departments or product lines, identifying general areas of concern or opportunity. This can help in pinpointing specific areas that may benefit from a more detailed, in-depth vertical audit, making the process more efficient and focused.

It Is Good for a Horizontal Marketing Audit to Precede