One reason why many firms do not use formal marketing audits is that success or failure is too easy to establish in marketing.

Question

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Many firms do not use formal marketing audits because they can be time-consuming, costly, and may not always clearly link their findings to performance outcomes. Success or failure in marketing is often not straightforward to establish due to the multifaceted and dynamic nature of market environments.

One Reason Why Many Firms Do Not Use Formal Marketing