The first step in demand-minus pricing is to determine
A) return-on-investment requirements.
B) production and marketing costs.
C) markup requirements for all channel members.
D) final selling price.

Question

Quizplus · Accepted Answer

The first step in demand-minus pricing is to determine the final selling price, as this approach works backward from the price consumers are willing to pay to determine the allowable costs and desired profit margins.

The First Step in Demand-Minus Pricing Is to Determine