Two or more distinct prices are set for a product so as to appeal to different final consumer or organizational consumer segments in
A) chain-markup pricing.
B) demand-minus pricing.
C) price discrimination.
D) target pricing.

Question

Quizplus · Accepted Answer

Price discrimination involves setting different prices for the same product to appeal to different consumer segments based on their willingness to pay.

Two or More Distinct Prices Are Set for a Product