Selling prices are set at levels below full-dollar values (such as 98 cents) in
A) odd pricing.
B) pricing below the market.
C) price-floor pricing.
D) flexible pricing.

Question

Quizplus · Accepted Answer

Odd pricing refers to the strategy of setting prices just below a round number, such as 98 cents instead of a full dollar, to make the price seem lower and more attractive to consumers.

Selling Prices Are Set at Levels Below Full-Dollar Values (Such