The concept of prestige pricing is drawn from
A) leader pricing.
B) the price-quality association.
C) multiple-unit pricing.
D) price lining.

Question

Quizplus · Accepted Answer

The price-quality association suggests that consumers perceive higher-priced products as being of higher quality. Prestige pricing is a pricing strategy that sets prices higher than the competition to create an image of luxury and exclusivity.

The Concept of Prestige Pricing Is Drawn from