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A Major Difficulty with a Firm's Relying Too Heavily on a Price-Based

Question 8

Multiple Choice

A major difficulty with a firm's relying too heavily on a price-based strategy is that


A) consumers may not perceive its products as distinctive.
B) a large segment of the market may be price sensitive.
C) it is easy for competitors to copy price-based strategies.
D) it is almost certain to be involved in a major price war.

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