Compared to a price-oriented competitor, a nonprice-oriented firm will try to sell the same amount of goods or services at
A) list prices.
B) market prices.
C) higher prices.
D) odd prices.

Question

Quizplus · Accepted Answer

A nonprice-oriented firm focuses on value, quality, or unique features rather than competing primarily on price. Therefore, it will attempt to sell its goods or services at higher prices, leveraging factors other than price to attract customers.

Compared to a Price-Oriented Competitor, a Nonprice-Oriented Firm Will Try