Firms seek to continually undercut each other's prices to draw customers via
A) selling gray market goods.
B) selling against the brand.
C) price discrimination.
D) price wars.

Question

Quizplus · Accepted Answer

Price wars occur when companies continuously lower their prices to outdo each other, attracting customers through lower costs rather than through brand loyalty or product differentiation.

Firms Seek to Continually Undercut Each Other's Prices to Draw