As a product goes from the growth to the maturity stage of the product life cycle, its price should
A) decline to attract the mass market.
B) increase to cover increased promotion and distribution costs.
C) increase to attract status-conscious consumers.
D) remain the same as before.

Question

Quizplus · Accepted Answer

In the maturity stage, competition is often intense, and companies may lower prices to attract a broader segment of the market and defend their market share.

As a Product Goes from the Growth to the Maturity