The success of a firm's nonprice strategy is mostly based on
A) the firm's long-term cost advantages relative to competitors.
B) how quickly competitors can match its prices.
C) how quickly competitors can start a price war.
D) consumer perceptions about the uniqueness of that firm's products.

Question

Quizplus · Accepted Answer

Nonprice strategies often focus on differentiating a firm's products or services from those of competitors in ways other than price. This can include quality, brand image, customer service, and innovation. Success in these strategies largely depends on consumer perceptions about the uniqueness and value of the firm's offerings, making option D the correct answer.

The Success of a Firm's Nonprice Strategy Is Mostly Based