Which of these practices is acceptable according to FTC price advertising guidelines?
A) Advertising the price of a new product as a reduction from a list price
B) Verifying "comparable value" advertising claims
C) Using "suggested list" claims from manufacturers without verifying actual selling prices
D) Continuously advertising items as being on sale

Question

Quizplus · Accepted Answer

The FTC requires that any advertised price comparisons be truthful and based on actual, verifiable prices or savings. Therefore, verifying "comparable value" advertising claims is necessary to ensure that the advertised savings are real and not misleading to consumers.

Which of These Practices Is Acceptable According to FTC Price