Selling against the brand is usually a form of
A) loss leader.
B) predatory pricing.
C) channel cooperation.
D) channel conflict.

Question

Quizplus · Accepted Answer

Selling against the brand typically refers to practices where retailers or distributors might promote competing products or brands over others, often leading to disagreements or disputes between the parties involved. This is a form of channel conflict, as it disrupts the harmony and cooperative efforts within the distribution channel.

Selling Against the Brand Is Usually a Form of