Manufacturers often want to control final selling prices so as to not alienate full-service retailers that cannot compete against discount retailers on a price basis.

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Manufacturers may seek to control final selling prices through practices like Minimum Advertised Price (MAP) policies to ensure that full-service retailers, which often provide additional services and support, can compete with discount retailers that might otherwise undercut prices, potentially leading to a price war and harming the perceived value of the product.

Manufacturers Often Want to Control Final Selling Prices So as to Not