A major similarity between bait-and-switch advertising and loss leaders is that they each seek to increase customer traffic at a store.

Name: A major similarity between bait-and-switch advertising and loss leaders is that they each seek to increase customer traffic at a store.
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Both bait-and-switch advertising and loss leaders are strategies used to attract customers into a store by advertising products at a low price, with the goal of selling them higher-priced items once they are in the store.

A Major Similarity Between Bait-And-Switch Advertising and Loss Leaders Is