Which of these is NOT a major advantage of personal selling as compared with advertising?
A) Personal selling has less waste than advertising.
B) Personal selling is less costly than advertising on a per prospect reached basis.
C) Personal selling centers on a more defined and concentrated target market.
D) Those who walk into a store or who are contacted by personal selling are more likely to purchase a product than those who have watched a commercial.
Correct Answer:
Verified
Q3: Which personal selling strategy is used to
Q4: Which sales strategy seeks to increase the
Q5: A two-way flow of communication between a
Q6: The highest audience waste in personal selling
Q7: Compared with advertising, personal selling is less
Q9: "To reassure previous customers as they make
Q10: A small firm is most likely to
Q11: Expenditures are apportioned among salespeople, products, customers,
Q12: Which of these items is LEAST apt
Q13: Which type of selling position generally deals
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents