A small firm is most likely to organize its sales-force management responsibilities on the basis of
A) geographic area.
B) a centralized approach.
C) product line.
D) customer type.
Correct Answer:
Verified
Q5: A two-way flow of communication between a
Q6: The highest audience waste in personal selling
Q7: Compared with advertising, personal selling is less
Q8: Which of these is NOT a major
Q9: "To reassure previous customers as they make
Q11: Expenditures are apportioned among salespeople, products, customers,
Q12: Which of these items is LEAST apt
Q13: Which type of selling position generally deals
Q14: Which of these selling positions is the
Q15: Which of these selling positions is most
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