Which sales technique is most appropriate when salespersons are inexperienced, their turnover is high, and the products are heavily advertised?

Question

Quizplus · Accepted Answer

Canned sales presentations are most appropriate in this scenario because they provide a structured and standardized script for salespersons to follow. This is particularly useful for inexperienced salespersons or when there is high turnover, as it ensures consistency in the sales message. Additionally, when products are heavily advertised, the key features and benefits are likely already familiar to potential customers, making a standardized presentation effective.

Which Sales Technique Is Most Appropriate When Salespersons Are Inexperienced