An ad contains a statement about a firm's concern for the environment. A picture of a lake located three miles downstream from the firm's plant is an integral part of the ad. What kind of theme is being used?

Question

Quizplus · Accepted Answer

The theme is institutional related because it focuses on the firm's broader values and public image, particularly its environmental responsibility, rather than promoting a specific product or service.

An Ad Contains a Statement About a Firm's Concern for the Environment