The Following Questions are linked to this scenario: A small manufacturer of personal computers has two target market groups of customers: local and national. The local customers consist of people who live or work within a 7-mile radius of the store. Many are past customers who now seek to upgrade their equipment. The second target market consists of customers who are much more geographically dispersed.
-To reach the second target market, the retailer seeks a medium that surrounds ads with editorial content, has a high passalong rate, and serves a more geographically dispersed audience. Which medium best meets these needs?

Question

Quizplus · Accepted Answer

Magazines are the best fit for reaching a geographically dispersed audience with the added benefit of surrounding ads with editorial content. They also tend to have a high pass-along rate, making them ideal for the retailer's needs.

The Following Questions Are Linked to This Scenario: a Small